In February 2016, a local news station in Birmingham, Ala., WBRC FOX6 News, debuted a new way of reporting the news: the “WBRC Sky Tracker.” The station first integrated the Sky Tracker—really a Yuneec Typhoon H drone—into weather and traffic reports, advertising, and news-gathering. A year and a half later, the station continues to fly just about every weekday, finding more and more use cases for their drone program as they go.
WBRC’s parent company, Raycom Media, Inc., is an employee-owned broadcast company with more than 50 television stations throughout the southern, eastern, and midwestern United States. Headquartered in Montgomery, Ala., Raycom provides services for stations covering more than 16% of U.S. television households. With such a broad audience, aerial coverage is a must, and with drones increasing in popularity in the media, Raycom wanted to be at the forefront of media innovation. Continue reading →