In the past few months, hundreds of entrepreneurs and small business owners have reached out to us for advice on marketing their drone services. In fact, more than a third of drone entrepreneurs have told us that marketing is their biggest business challenge.
Based on their feedback our marketing director, Erin Olsen, wrote an article offering marketing tips and best practices, and it quickly became our most-viewed article of all time.
We also began asking some our most active clients—including LIFT Technologies, Talon Aerolytics, and SkySkopes—how they obtain clients. Across the board, the answer is clear: Customers want to see proof of insurance, work samples, and flight hours, the number-one benchmark of experience and professionalism. Continue reading →